Achieve 100% high conversion rate: the advantages of video brochures

Launching new products/services requires cutting through digital saturation. With B2B buyers looking video content at every purchase stage (71% according to Forrester 2025), video marketing becomes essential for revenue growth.

Video brochures solve this by transforming promotional videos into tangible marketing assets that:

• ✔ 1. Physically reach decision-makers.
• ✔ 2. Generate 5 x longer engagement than digital ads.
• ✔ 3. Position brands as innovators.

The average digital ad viewing time is currently 2 seconds, but our client data shows that video brochures can achieve:

• ✔ Average video interaction time is 9.2 minutes.
• ✔ Information retention rate after viewing is increased by 300%.
• ✔ Product sales cycle is shortened by 27%.

Effect comparison:

Industry Leading Cases:

New olive oil pre-sale (Terra Delyssa), Pre-loaded olive oil nutritional analysis video.

Results:

• ✅ After watching the video, high-tech people’s repurchase rate increased by 49%.
• ✅ The profit of new olive oil increased by 36% over the expected level.
• ✅ The sales cycle was shortened by 72%.

Application analysis of video manual:

Video greeting cards offer a higher ROI than digital advertising, but they are suitable for targeting specific, high-value audiences rather than broad promotions.